let's get cracking

Dear James (and Peter, and Jill for that matter),

You're a client of ours. By the fact that we're both agreeing parties to a unwritten (or sometimes written) contract through which we undertake to deliver something of value to you in return for payment, I can safely say this.

In the course of doing business, we make money out of you. Profit, if we run things well. Depending on whether we treat you well, we'll continue to generate revenue from you. We wouldn't have it any other way. Actually, I'm convinced that most businesses wouldn't have it any other way. Today, however, I'd like to let you in on a secret: I get just as much a kick out of you making money with the systems we've provided you with as I do billing you for them. You heard right, I dig it deeply when you make money with our help. Every time you fire up a piece of software developed, customised, planned or implemented by us, I get excited about what you're going to do with it.

So, as we start this new business year, I'd like to wish you all the best in making money. Whether you make it selling high-end services, bringing out the taste of food, being creative, or linking people up, I hope you coin it. We'll be there to help you every step of the way. Make no mistake, we're going to charge you for it, but I've got a feeling you won't have a problem with that. Value tends to flock together, and we'll be right there in the flock, by your side, ready to help you exploit whatever it is you're grazing. Why? Because when you make money, we do too, and both of us win.

Let's get cracking.

Yours truly
Martin