Monday, March 17, 2008

how to create the perfect CV

I thought I'd bring up something out of the ordinary for a change... Mainly because I know someone specific who'll soon be able to use what I'm about to cover, but also because it's something that I see people getting wrong so often, while it's actually quite rudimentary. I constantly get a stream of CVs (call them resumés if you must) passing through my inbox, most of them terribly badly structured, some containing irrelevant information, with only a rare few focusing on bringing across what the person they're aimed at actually wants to know.

The objective of a CV is simple: to communicate as clearly as possible to a prospective employer how you may be of value to their organisation. That's it. It's not meant to be used as a vehicle for telling people what kind of a person you are, or for regurgitating everything you've done in your life up until the point you create the document (just in case something might catch the reader's eye). Instead, a good CV:

Is concise - Think Mission Impossible. Think self-destructing messages. A CV is a message which needs to tell the reader what they want to know in 1 minute or less. If it takes longer than that to scan the first time, it's too long.

Gets to the point - Trim your language to something akin to a "Getting Started" user manual. Bullet points are called exactly that because they hit things accurately. If you have to write a paragraph, keep to a maximum of 3 sentences.

Is relevant - Try not to send a generic CV to an employer if you're sending it yourself. If you absolutely have to create a generic document because a recruitment agent is sending it out on your behalf to more than one employer, tailor the document to a specific position, never to "available positions". If you're individually sending your CV to an organisation, do some research on the company, and structure your skills to fit in with what they're looking for. A prospective employee who's done their homework scores major points.

Is written in the 3rd person - This is important for two reasons. Firstly, when something sounds like an outside perspective, it's (even if just subconsciously) perceived as objective. Secondly, writing something in the 3rd person forces you to reflect on what you're really saying, which means you'll think twice about saying silly things.

Doesn't tiptoe around the tulips - State blandly how much money you want. If you don't know, do some research. In addition, although you may be hesitant at first, state clearly how much you have been earning. Employers are very easily reassured of your competence if they see proof of your track record in financial terms.

Puts the important things first - There cannot be enough emphasis on this point; you need to convince the reader within the first two sections (see below) that you're the person they're looking for, the rest of the document is just there to reaffirm that first impression.

OK? So the points above are generic guidelines. The thing is though, structure is the critical determinant (see the last point above), meaning that fitting all of the above into the correct framework is the only way to get close to guaranteeing success. Remember that you're telling a story; not a story of your life, but a story which proposes business value. This is how you do it:

Step 1: Start with an introductory paragraph which describes you as a news reader would introduce a guest. Try to stick to no more than 2 or 3 sentences. The first sentence should state what you are, the second detail what you do.

Step 2: Now that the reader knows what you are, tell them in a little more detail what you can offer them, in the form of a bulleted list of deliverable skills. The word "deliverable" is important, because employment is actually just a contract to buy something (the something being your skills). Tell the reader what you're going to give them.

Step 3: OK, so the reader now knows what they're going to get. How much is it going to cost them? State in CTC (cost to company, the total actual amount the company needs to budget for each month) what you expect in remuneration terms. Don't be shy, a seller is supposed to advertise a price, and nothing annoys people as much as walking into a shop where there are no price tags. If you're approaching a large corporate, state your salary in annual terms; for smaller businesses, monthly is best - cash flow is a factor in a small business, and your monthly salary figure is important from an expense point of view. Even though your qualifications shouldn't necessarily determine your income in the real world, degrees and diplomas create perceptions: state your highest qualification without fuss as part of this section.

Step 4: The reader now knows what you are, what you can offer them, and how much you want for these skills. Why should they believe you? Show that your skills are tested and proven by setting out your track record from your last job down to your first. Keep things in the same terms as up to now by listing the position and what you delivered. You don't need to state how much you were earning in all your previous positions, but being open about your current salary shows a willingness to trade. Remember, you're offering to trade your skills at a fair price.

Step 5: If the reader's come this far and is still interested, you've done well. Tell them a little more about yourself in the form of personal details such as your age, language proficiency, etc. Continue to stick to bullets, you're not writing an essay. After that, give an overview of your education, and add one or two key references. Really, after the first 4 steps, all these points are formalities - so focus on the facts themselves, rather than explaining them nicely.

That's it? Yes. If you've been sparingly applying your magic, you should by now have a document around 3 pages long (short). Here's an example which you can use as a template of you're so inclined.

So what's the trick throughout the process? Don't sell yourself, sell what you can do. It's as simple as that.

Imagined on Monday, March 17, 2008

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 Monday, June 11, 2007

write for the reader

Of all the things I like doing, stating the misunderstood obvious is right up there. This explains why I love what Jason had to say:

Most copywriting on the web sucks because it’s written for the writer, not for the reader. Write for the reader. That is all.

Check out the comments, specifically the one by Rex.

Imagined on Monday, June 11, 2007

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 Thursday, March 22, 2007

concise

Doing what I do, I tend to immediately spot crappy attempts at communicating. To be honest, I'm guilty of overstating things myself, quite often really. I guess it's got something to do with not having absolute clarity about an idea before bringing it across - it immediately shows.

These guys hit me in the face with absolute clarity. As soon as I stumbled onto their site, I was hooked on how they've managed to simplify what they have to say down to the core. No wasted words, no space for jargon, no room for misunderstanding whatsoever.

Genius.

UPDATE: It seems like, in addition to all the simplicity, they use a time-triggered script to change the stylesheet (and thus the site's appearance) from daylight to darkness according to the time of day (or night) in their location. Nice.

Imagined on Thursday, March 22, 2007

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 Saturday, January 13, 2007

textual pleasure

And so, my dear reader, I introduce to you my new vision for d2.

It's all about the text, which means it's all about the content. Typefaces are in my opinion a highly underrated but extremely powerful element in communication. I just love the way the New York Times or even Wall Street Journal feels (the paper versions specifically, although NYTIMES.com does rock). There's just something about well-designed typefaces and typeface choices that tickles my fancy…

On a technical note: If you're running Vista or Office 2007, you'll see most of the content rendered in the beautiful Cambria, currently one of my fave fonts. If not, you'll see good old Georgia, and failing that Times New Roman, which IMHO is highly underrated and unfairly hated - mainly because idiots who don't know how to change default fonts have given us badly rendered pages using Times for years, causing a Pavlovian effect. But then again, that's just my opinion :-) (Cambria is designed to be used with the peerless ClearType - if you're running an LCD monitor on XP or Vista, do yourself a favour and check whether it's switched on. You'll do yourself a world of favour in increasing readability in all your applications).

Happy 2007 (sorry it's a bit late)!

Imagined on Saturday, January 13, 2007

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 Sunday, November 05, 2006

some stuff

So, I just thought it might be cool to post a few screenshots of stuff I've been working on: varying from in-depth technical documents,  to icons and buttons, to newsletter layouts, to application interfaces, to logos, to marketing material.

All in a UX day's work I guess :-)



    

    

    

Imagined on Sunday, November 05, 2006

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 Thursday, April 27, 2006

3 screens

So I've had a few complaints from certain parties about the update frequency around here. I'd like to respond as follows:

  • This isn't really a blog in the true sense of the word. I just kinda put stuff on here from time to time… Yeah, I'm lazy, I know :-)
  • I've been really really busy with some things I can't tell you much about right now. But will, in future.

That being said, I thought it'd be cool to drop in a few screenshots of what I've been playing with over the last while:

Screen 1 - oh yeah

You'd be right if you guessed.. Through the nice people at Microsoft, I recently got my hands on an invite-only Beta 1TR (Technical Refresh) copy of the all-singing, all-dancing OneNote 2007. Remember the previous post? This is the real deal :-) The following are my favourites:

  • Live Outlook task & item linking - quickly jotted down something, and need to be reminded? Flag it as a task with the hotkeys (as simple as highlighting anything, and using Ctrl+Shift+1), and presto chango, a task is created in Outlook, in realtime. Use a mobile device running Windows? The reminder gets synced to your device as well… Want to jot down a note on a contact (whether in a public store or locally)? Simply click the "Notes about this item" button, and get a hyperlinked set of notes. Damn useful. More on this in an upcoming post.
  • Auto OCR - I thought this was too cool to be true on Chris Pratley's blog. Well, it is cool, and it is actually true. To test it, I casually dragged a scanned magazine article onto OneNote, and amazingly, a search for the article heading actually highlighted the slightly-skewed, blurred text. Holy crap, searchable everything is here.

Screen 2

For the last while, I've been almost exclusively using Internet Explorer 7. Comments by a few smart people got me started, even though I've been using Firefox as my primary browser for the last year or so (reserving IE6 only for testing, and for accessing SharePoint - the current version, which is 4 years old, doesn't render correctly in FF). I'm not moving back. There are a few small things I think could improve, but in my humble opinion, judging from the beta, IE is back on top.

My favourite features in IE7?

  • Quick Tabs - When you have more than a few tabs open, the QuickTabs button gives you a screenshot view of all open windows, making finding what you're after oh-so-much quicker. Easy peasy.
  • Favourites Center - The way the favourites (little orange star) expand on-screen, and are organised (with collapsible sub-folders) is just very slick. Nothing fancy, but it works better than any previous incarnation I've used.
  • Real rendering - At last. Most people agree, the IE team has put in a stellar effort to silence the standards-compliance critics. It's not 100% yet, but they've done more than was expected by a long-shot, and only a small handful of bugs are still left.

Screen 3

I guess I've been riding the beta train lately. Feedreader 3.0 RC1 is the latest version of a free tool that quite honestly does everything I want it to. The interface was already pretty good in previous versions, but 3.0 makes things even simpler. I specifically like the Unread news view, with its collapsible categories and feeds. You can even group by tags and hide all read news in most views. Nicely done.

Imagined on Thursday, April 27, 2006

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 Sunday, February 26, 2006

not for me

So I've been nominated.

Here's why you shouldn't vote for me:

  • Damien's current layout has been around for a long long time, and still, it's cutting edge. He manages to fit so much onto his pages, without it looking crappy, it's scary. Besides, he built everything that runs his blog himself. Respect.
  • Gideon's background is superb, and he pulls the frame thing off; no small feat, as it's usually dismissed as a no-no in the CSS world.
  • Mark's vibrant colour scheme just wows me. Maybe it's because I have a thing for green pastures... Either way, wow.
  • Olivia's site is XHTML strict. Yikes! She's also much prettier than me, quite yummy in fact (hah, didn't think I'd say that, did you?!) - unfortunately for me, she likes cowboys, and I don't even own a hat.

Yeah, go do it.

Imagined on Sunday, February 26, 2006

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 Thursday, December 08, 2005

new kid on the block

There's a new local blogger in town, and I really dig his vibrant design style... In fact, I'm jealous of his header :-)

The dude's name is Mark Forrester, he's posting some nicely digestible snippets, perfect for a regular feed read - go check him out!

Imagined on Thursday, December 08, 2005

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 Wednesday, November 09, 2005

rundle is a genius

I wanted to say it a few days ago, after the 9rules re-launch, but I got too busy. Then, catching up, I checked out his latest work, a redesign of Om Malik's blog, so now I'll say it:

Mike Rundle is a genius.

Seriously, the guy knows how to design interfaces. He's a craftsman at the highest level. The redesigned 9rules homepage is IMHO the best example of what Microsoft should be doing with Windows Live's interface, and where the Live Web (I hate that "other" term) in general should be heading. Credit is due to Colin also, naturally.

Respect.

Imagined on Wednesday, November 09, 2005

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 Thursday, November 03, 2005

high-impact design

Web design is an easy thing. Actually, graphic design (broadly speaking) in general is a pretty easy thing - compared to, for example, missile guidance system development - which is why most designers try to make it seem difficult. Hell, they don't just make it seem difficult, they actually make it difficult (for themselves, inevitably).

Settle down, I'm not throwing mud pies at web designers. At least not the ones that kick my ass without any contest.

Instead, I thought about an interesting concept yesterday:

High-impact design

Hear me out: It's design that forgets about the details, breaks things down to the core, and keeps it at that. Because of this lack of complexity, it's design that can be planned, executed and implemented within a fraction of conventional timeframes. The effect is that it becomes design which is much more viable economically - it's profitable.

The new blueFIRE site is my attempt at high-impact design, and what got me thinking about the concept. I conceptualised, planned and put together the site in 3.5 days, using extremely simple CSS and as little coding as I could. Yes, the Flash took up most of the time, but it adds to the impact.

Quite frankly, I think that most designers spend too much time tweaking details on projects with positively finite lifespans. I mean, c'mon, most webpages (if they're relevant) shouldn't last longer than 2 years. Spending an inordinate amount of time on short-lifespan stuff just doesn't make sense. Sure, I appreciate beauty as much as the next person, but it doesn't always make sense economically. If it does (such as with extremely high traffic sites), then by all means spend the extra time - however, how many of us build an MLB.com every day?

Free your resources, free your time - when you can, design high-impact.

Imagined on Thursday, November 03, 2005

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 Wednesday, October 12, 2005

i'm a monkey

Really, I am.

There I was, meticulously tweaking the padding on my comment buttons. First 12 pixels left, then 14 right, then down to 13. After a while, I thought I had it spot-on centered…

Today, I actually sat down and looked at it again, and then (with a feeling of utter stupidity) realised that I'm a moron. Not everyone has Corbel and Calibri installed. Shit, literally almost no-one has. They're Vista fonts, and I managed to find pre-release versions through some obscure channel. They look damn good, they're specifically designed for ClearType use on an LCD monitor, and I thought that I'd be clever (sophisticated, even) to use them on my redesigned, new-look, ultra-minimalistic site. I should've known better.

This is what I see:

Full-screen view

Corbel in 11px

I promise, I did check out a few screens without these seriously elite (I wish!) fonts installed. Just plain old Verdana. I've gotten so used to Corbel that I tend to forget about its obscurity. But for some reason, I didn't check the comment buttons. Why on earth not I can't tell you, because I just don't know why.

Buttons as they should be

It's embarrassing. Extremely. You have no idea how much… Even worse because I mailed a few informed types - only ones who I've had some sort of prior contact with - to announce my "re-launch". I can just imagine the mutterings:

What a moron.

Bloody hell, this guy thinks he's so cool, but he actually sucks lollipops.

This design just really ain't all that, what's up with the buttons?

How come his comment buttons don't align, and his blocked text doesn't fit? Is he stupid or something?

Here's the thing: Both Corbel and Calibri are smaller at the same pixel (or point) sizes than Verdana or Arial. Enough to make my design look like rubbish without them installed…

So, I'd like to sincerely apologise for the oversight. Really. If you can find it in your hearts to still have even the slighest shred of regard (I wish!) for my attention to detail, I'd be eternally grateful. Now please excuse me while I go cry softly in the corner, and then fix my buttons.

Imagined on Wednesday, October 12, 2005

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 Monday, February 14, 2005

I present: Part II

Sometimes, as a designer, you get an opportunity to work with material which is truly inspiring. You look at it, and think to yourself "Damn, that's nice."

Last year in October, I was approached by Boland Kelder to produce a website which would reflect their new brand identity onto the web. Their brand blueprint was created by the talented guys at Joe Public, and they needed to bring across the same feeling on the web as they've done with their print ads.

The approach

I tackled the site with a simple approach: reflect the rich colours of their wines, and do it in a format which allows for plenty of content (which was one of their requirements).

And so it began…

From the onset, I wanted to do the site perfectly. No shortcuts, no skimping. I wanted to create a site which would showcase the state of the art in technology, and what I'm capable of, without overwhelming the visitor in any way. Attention to detail would be very important, so I got down to pixel level.

A few examples:

The navigation was drawn almost pixel-by-pixel, with just a little bit of shading help from Corel.

All the navigation backgrounds were painstakingly roughened to look worn, with the shading done manually, using a 90% transparent brown-shaded brush.

The maps were interesting to do - also by hand, but with the help of the curve smoothing tool in CorelDraw.

Although it really involved a lot of work, I liked the worn look so much that I pushed on with the manual scratching, dabbing and shading. When it came to images of people, all the backgrounds were manually masked and faded using Gaussian blur. After that, a faded frame was applied to give each image its "through-a-binocular" look.

High res, anyone?

The source images provided were, without hyping, awe-inspiring. The original header images were taken by renowned photographer Alain Proust, and measured 22,000 x 3,000 pixels. Whoa. 340MB in TIF format. Needless to say, my PC was taking strain with a few of these open...

Some other stats:

  • 5022 lines HTML & ASP.net
  • 550 lines CSS
  • 8190 words
  • 41 279 characters
  • 60 pages
  • 229 images
Style, style, dynamisism

This was my second site built exclusively with CSS (I used tables in only one spot, where they're needed: the wine range grids). Even though my hand-coding isn't perfect yet, I decided to add a little bit of extravagance by including a Javascript stylesheet-switcher into the design. See the little "site flavour" button? Click it to switch between red and white wine versions of the site. Even though the difference is subtle (except for the header), I think it adds a little bit of personality ;-)

See the headlines with awards moving at the top of the page? Dynamic flash, fully editable, drawn from an database to an ASP.net page, and then parsed to flash. Once again, the first time I've done this, but it came out nicely I think. And, oh yes, they're transparent :-). I used this technique for the logo and selected elements on some pages - it gave me the ability to render everything in glorious vector format, with perfect transparency on any background... I've only come across transparency issues on some versions of Linux, but hey...

Was it worth it?

Yes.

All the manual effort involved some very late nights, but the end results are more than worth it. I suppose it's kinda difficult to explain, but seeing a site like this go live knowing the effort that's gone into it is hugely rewarding. Without any doubt, it makes every second of what I do worthwhile.

I hope you enjoy it :-)

www.bolandkelder.co.za


Imagined on Monday, February 14, 2005

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 Thursday, January 27, 2005

I present : Part I

In a previous post, I lamented how quickly things were flying past, and promised that I would show you some of what I've been doing… Well, I proudly present the first installment, the newly revamped SASPAC website.

What's SASPAC? Check out the site to find out. We're the Western Cape distributors for it, which means that we help schools reduce paperwork, find details very quickly, record when kids are naughty, print reports and just generally administer school matters efficiently.

The goal was to simplify and streamline communication of the new range of products in the suite, provide a more flexible system for uploading & downloading support documentation and service packs, and explain what the system actually does to schools that aren't aware of it.

The site looks like mine? Yes, that's correct. I've wanted to apply my layout (and thus a blog-based one) to communicating a business product and its benefits for a while, and it made sense to use what I've learnt here to SASPAC. One of the nifty features (and my first application of it), is a dynamic tree browser which (via Javascipt) scans a specified IIS directory and generates a linked, hierarchical file list automatically. If you care about these things, the site is valid XHTML, uses pure CSS (no tables), and has a footprint of 540kb. Yes, that's correct, just 540kb…

The main background image consists of a 20px high tile, the pattern which I drew pixel-by-pixel and shaded afterwards. It's an optimized .PNG, and 5.71kb in size.

In addition, I also created a set of paper-based single-page brochures to go with the site (or is it the other way round?!)

The brochures were designed to be efficiently printed on a standard colour laser printer, enabling low-cost, small print runs with little toner usage.

More to come in the next few days… :-)


:: Update :: I looked at what I said about the image being 5.71kb, and thought "is that the best you can do?". So, I increased the sharpness, and re-optimised it with reduced palette depth (48 colours), down to 3.45kb. Oh yeah... :-)


Imagined on Thursday, January 27, 2005

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 Saturday, November 27, 2004

to the point ->

I used to think (maybe because of movies like Cast Away) that courier companies (like FedEx) operate 24/7/365 anywhere. After all, they operate their own extensive airplane fleets. So, getting urgent documents sent to Germany on a Saturday to arrive Tuesday at latest wouldn’t be a problem…

“I’m sorry sir, you can send it now, but it will only be shipped Monday morning” was the standard reply at the Post Office and PostNet (who outsource to DHL). What? Don’t courier companies fly 100 planes on a Saturday? Not in South Africa, clearly. “Your best bet will probably be FedEx, but I can’t help you with getting in touch with them”.

No sweat my friend, I’ve got the internet, so I’ll manage.

And so I went to FedEx’s website.

I can’t count myself to be an expert in site navigation structure, but Fedex’s sucks. After trying to figure out what and where for a while, I asked Abraham whether he’d used them before. “No ways, they’re way too expensive, and you have to have an account. We just import through them sometimes.” At least it made a little sense that I couldn’t just get some straightforward information on pricing, timeframes and pickup from the site – I’m sort of excluded from their business model. Fine. I (reluctantly) made peace with the fact that I was going to be a little late.

So I went to DHL’s site (I don’t really use couriers, so I forgot about UPS) – Damn, what a change. Immediately, right in my face, was what I wanted.

I selected “Express Services” from the Services dropdown.

I clicked “TimeDefinite” (which was clearly indicated as “The ideal choice for time-critical and express deliveries”)

I chose between “International” and “Local”

Next, I chose “Worldwide Document Express”

Okay, so now I knew which service I wanted to use. Next step? Click “Book a Pick-up”, and fill in the form.

Slick. But that’s not the important part. The navigation was simple, a crucial factor. Choose between 3 options. Refine between another 3 options. Know exactly where you are at all times. Sensible layout, with really effective use of colour. Somehow, it just all made sense. I was impressed.

UPDATE: Because of the rush, I ended up looking up the nearest DHL office, drove there (it was only about 6km from our office), and dropped the envelope off. The guy at the service counter was professional, friendly and knowledgeable (he even knew where Bonn was, and suggested confirming the address formatting and codes - which he promptly did).

Marketing always talks about locking in a customer for life. They've got me...

Imagined on Saturday, November 27, 2004

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 Monday, October 18, 2004

Hey, i'm famous!

Let me explain: I recently received an e-mail from a guy through my contact page. He called himself “Basil”, and with his permission (or without), I'd like to share it with you:

i think you are a mullet who sets out particularly lofty views of design when in fact you know so little about it (as some one who is in fact formally trained and employed in the industry) i would reccomend you keep the design mumbo limited i look at your logo and cringe d squared the two for the squared in a different font this proves in my mind that design is in fact purely a litter generating profit making misguided endevour if you had studied you might realise design has a lot less to do with marketing and more to do with developing products to suit peoples needs and one does have to consider the target market when doing this but selling it should'nt be your only focus design responsibly for fuck sakes. this logo is irritating me d2. pixel width ahh. design goes far beyond graphics and marketing think of all the producs you interact with and rely on every day ahhh man i suppose i just hate ignorant people going to the next step of philosophising about design when they can't even do it in the first place sorry to piss on your battery but i can let shit like this go on unnoticed if it means anything i probably could'nt do the html coding for a website anymore but i could (and have) design the b'jesus out of it grey is the new pink. chow

After the first sentence, I almost got pissed off… However, I continued reading, and by end of the message I was smiling broadly :-)

With your permission, I'd like to quote myself (from my site) to point a few overlooked things out to Basil (whose real name turned out to be Stephen).

From my about page, in response to “lofty views of design”:

I can't claim to really know anything about the fundamentals of design. After all, I have no formal training in any form of design. I do however at least think I know what design is...

OK, so I don't really have any authority. Fine by me - the field of design simply interests me, and I like to share the wonder of that interest with others.

From my about page, in response to “litter generating profit making misguided endevour”.

I like designing. In fact, I like it so much that I spend substantial time and resources designing things I might never get paid for.

There are LOTS of things I could do to generate far more profit than design, but I love it too much – and besides, it's fun :-)

From my about page (again), in response to “developing products to suit peoples needs”

design is about arranging things in a way which improves the subject / object / matter being considered. More practically, design is applicable on multiple levels. It's about making things work well. It's about making things look good. On a deeper level, it's about making people feel good about things.

You're completely right, it does go far beyond graphics and marketing. Architecture and automative design are good examples. More on the overlooked end are things like paperclips and door handles.

Anyway, I replied to this gentleman, recommending that he check his spelling, and asking him whether he'd care to recommend a different font combination for my “cringe-inducing” logo. His reply?

actually no mr hattingh i would recommend that for your own corporate identity you design an original script but then i doubt you are capable of using software outside the realm of photo editing and web design packages or in fact using a pencil and pen like the professionals.

Damn, I was afraid that he was going to say that :P. My drawing skills suck, but I tried, and here's what I came up with... What do you guys think?

On the second point, Basil, I'm afraid that you've assumed slightly wrong. The business which I'm a co-founder of is a Microsoft Partner in the Enterprise space, and I built my first PC from scratch in 1984, so sorry… :-)

To Basil:

Design is, as you rightly mention, not just about graphics and marketing. In fact, I'd say that these elements make up a very small part of it. Design is applicable everywhere, whether a meal is being cooked (with the chef as designer), or whether you're crafting a mountain bike disc brake mount by hand. Dude, thanks once again for the laugh. I don't blame you for criticising, just check to see if you can make a positive contribution before you do. In this case, the custom font was a good suggestion….

UPDATE: Read the comments, if you haven't yet.

Imagined on Monday, October 18, 2004

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 Sunday, September 26, 2004

Creativity, valued.

Last Saturday, I went to Stellenbosch to enjoy a braai with my brother, his girlfriend, and some friends.

It was pretty overcast (but not too cold), not really ideal weather to be standing outside in the dark grilling meat, but we felt like it, and Elize had taken a nice fat steak (from her dad’s farm) out of the freezer especially for the occasion. Upon getting out of my car, there was a slight drizzle, and I wanted to get all my stuff into the house quickly. However, the drizzle stopped, and a guy with a large bag came walking past me right then.

Guy: “Good evening sir.”

Martin: “Good evening!”

Guy: “Excuse me for bothering, sir, but I was wondering whether you’d be interested in some of my artwork. I’m trying to put some food on the table for the young ones tonight, and I’ve been walking around in the rain the whole day, without success.”

Martin: “Well, can I have a look at your art?”

Guy: “Certainly, let me take it out for you.”

Martin: “I don’t want it to get wet, so be careful…”

Guy (taking paintings of different sizes out): “Don’t worry sir, a young lady was kind enough to give me this large bag, so it’s OK.”

Martin (looking at the paintings): “Very nice, I especially like this one (see below), the bright colours are quite pretty. How much do you want for it?”

Guy (taking another larger painting out): “You can have that one, and this larger one for R50.”

Martin (impressed by the guy’s enthusiasm): “I’ll tell you what, I’ll give you R60 for just the smaller one.”

Guy: “Thank you very much sir, I really appreciate it.”

Martin: “You’re welcome. Good luck, I hope you sell many more!”

And that’s how I bought this painting:

Now I’m not a collector, art critic, or artist for that matter, but I really liked the vibrancy of the orange - so much that I’ve set it as my background wallpaper.

But that’s not the point. The point is that this guy (FP? I forgot to ask his name), was willing to walk around in the rain all day long just to sell one painting for ZAR50 (about US$6). He had the courage and spirit to not beg (like many poor South Africans do), but to try to sell his creativity. He made me seriously question how I value creativity, and how I charge for it.

If I could afford it, I would’ve given him much more.

Imagined on Sunday, September 26, 2004

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 Sunday, July 25, 2004

Geographical Grouping

I attended an E-business Evening (that’s what they called it) a while back at the University of Stellenbosch’s Business School, with the main topic being “Does e-business really make a difference?”. Kind of a stupid question if you ask me, but interesting to see a less-savvy-than-those-of-us-who-live-on-the-web perspective in any case… Actually it’s not that stupid, and I always try to retain a broad outsider’s perspective – we sometimes forget that a large part of the world economy doesn’t understand, know much, or even care about “e”. One part of the presentation did catch my attention though: A demo of a GI (Geographical Information) System.

The guys from Global Image took us through the basics of GIS, and proceeded to demo something that seriously impressed me... They had developed a mapping system for a major South African e-commerce business (they couldn’t say who it was, but from the scale I guessed it to be Kalahari.net). The database in the back-end had full records of all transactions and deliveries within major metro poles, with the example of Cape Town (where I live) being used to show what can be done. They pulled up a map of the city, and proceeded to drill down into different areas of data. I never cease to be amazed by what visual representation can do for information. “Let’s look at shoppers who had bought books within the last week, within a specific category, indicated by density within a sub sector”. Using a specific example, it became obvious to the casual observer where lush areas of the city were (by the amount of gardening books sold). High income areas were pretty accurately mapped (according to my knowledge of the city), and gaps in sales made sense by looking at where the price of goods dropped the revenues in certain areas. Pretty straightforward stuff really, but presented in that interface, it just seemed to make “aha!” light bulbs go up.

While browsing designers on webdeveloper.co.za, I remembered the GIS thing, and started thinking about it when I noticed how much the “designers” from certain areas of our country sucked. I didn’t do a carefully-designed and well-thought-out study, but I deem it safe to say that our friends up North in Gauteng (and this is generalizing only, as there are obviously many exceptions) can’t design to save their lives. I wasn’t ever predisposed to having this opinion (mainly because I grew up in Pretoria), but the casual browse confirmed the suspicions I’ve been having of late. Generally speaking, the design studios/individuals listed under Cape Town just had something more in terms of finesse. Small things, like shading and dropshadows, and not-so-small things, like using JPG’s for text (a universal stupid error by the way).

Anyway, I’m not here to slate people, because it just made me think of geographical clustering in general. Haven’t you ever noticed how people/industries of certain skillsets and/or orientation/interest group together? Silicon Valley is a good example. Cape Town is supposed to be the gay capital of the world (personally, I just think it’s the most beautiful city in the world). New York is home to stock-trading and general banking-related stuff. So is London. Milan is the fashion capital. Hong Kong is home to electronics, Chicago to media, and good old San Francisco (which I hope to visit one day) just seems to be the newest-media (and with that I mean blogging and web-tech) centre of the universe. All the cool people are there. It just seems strange doesn’t it, especially for an industry which claims to have no geographical boundaries.

Anyway, I just thought it an interesting observation. Long live personal, made-possible-by-geographical-proximity contact. By the way, please excuse my over-eager use of the –.

Imagined on Sunday, July 25, 2004

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 Friday, July 16, 2004

Pony up !

I am sometimes amazed by the relative values people attach to things. Case in point: corporate websites.

I recently had spent a serious few hours thinking about value in the form of perception. It’s one of those intangible “things” people have always (and will always) struggle to label with a concrete value. In the corporate world (where businesses are owned by those who don’t have a clue what these businesses are really about), ROI is king. It’s all about investment, and how much you can get back. People often couldn’t care less whether the business they’re investing in actually has a future, or more importantly, whether it actually adds value. Sure, the market (and its invisible hand) is supposed to correct things over time, but it’s still only about the money.

The question becomes: how do you quantify perception of the business, and more importantly, positive perception. People try, and that’s when “goodwill” starts popping up in balance sheets and annual reports. It’s however largely guessed, and often by people much less intelligent (but more qualified financially) than you or I – and with that I’m not negatively accusing anyone (or presuming your intelligence as a reader…).

Still, without even getting to the measurement part, another question could be: how do you create this goodwill?

Does it make any difference whether a prospective client/investor/other stakeholder’s first impression of the business is positive? If the business comes across as professional during the initial contact, does it create value? Even better still, hah, does it create shareholder value?

You might have deduced that I’m referring to websites as first points of contact. In many cases, they are. Many people do their first phase of information-gathering on the web, and this percentage will probably only increase in future. Which makes the web an increasingly important medium with which to create positive first impressions. Maybe it’s just me (the obsessive perfectionist that I am), who gives a damn about clean and functional presentation. Maybe only I care that colours are pleasing to the eye, that concepts are brought across effectively through paragraph structuring, and that grammar style and tone communicates the business/individual’s message to me in the best possible way. Hey, I could be delusional…

Sometimes I think I am. Like when I get people complaining that my services are expensive. Realistically, and comparatively, they’re not at all. But that’s the perception, because people often don’t understand the difference that attention to detail makes. It takes time, but it shows. I’m willing to go out on a limb and guess that the most important web visitors (and the most intelligent) notice attention to detail, and that it impresses them. Chances are they accordingly associate this with the business, and that’s where the value is created (however vague and possibly weak this value chain link might be). If they decide to do business because of the positive impression, the value’s clearly there. But not measurably…

People like measurability and tangibility – take the vehicle market as an example. The amounts people (and South Africans specifically) spend on new personal automobiles never ceases to amuse me. It’s often pointed out, but is inevitably accepted as normal again after a while. A new Mercedes Benz C-Class or Audi A4 does not, in my humble opinion, warrant a R350 000 price tag. No matter how safe/luxurious/fast it is. Sure, looked at in digestible monthly payments, it doesn’t seem that expensive, and that’s exactly the point – people don’t perceive them as high-end vehicles. They’re just cars that young executives should/can drive, right?

How much wealth can a new mid-range luxury German automobile generate for you? None. It is wealth? Nope, sorry, it’s actually just an expense, and will inevitably be worth nothing eventually. How much does it cost? OK, how much does that precision website cost again? Only R16 000?

My point? It’s a tough battle to fight, convincing the world that real value can exist in intangible forms. I for one believe it can, and will continue to believe so.

Imagined on Friday, July 16, 2004

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 Monday, May 31, 2004

Put it down on paper

Ever really thought about input interfaces ? Well, I did, after drawing a few squares and circles on a page to build a simple representation of a site structure for someone. I’ve just started using Corel 12 (which is very cool, by the way, but not as cool as I thought it was going to be – maybe I was expecting a draughtsman as bonus content on the CD). The latest version of the magic software has what is called “Smart Drawing tools”. It automatically converts rough drawn shapes into perfect ones (squares, circles, triangles etc) on the fly. Thinking “Whoa, that’s cool”, I started to sketch wildly with my mouse, at first enjoying the effect. After a while however, I realised that it was quicker to use the standard rectangle and circle tools to draw, so I was less impressed…

The realisation got me thinking though : Drawing is something we’re used to doing with a pen, and I was being stupid trying to emulate the action with a mouse (even though I think it’s pretty cool being able to sign my signature with IntelliMouse perfection). Although not always, some interfaces have evolved for logical reasons. I suspect that, until we can draw via visual cortex recognition, the pen (or pencil, or brush) will stay with us…

After a while, I remembered noticing one of our distributors introducing Wacom tablets, and I rethought my thinking. Digital is better (or so we think that the moment), and a digital pen would allow me to avoid paper. Combined with Corel’s smart drawing tools, drawing flow charts and site maps / layouts can be elevated to a new level of efficiency. So, I’m looking at ways to finance a pen and pad (at least a small one) for myself…

Imagined on Monday, May 31, 2004

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